Vetra Twist
During my time in the Offsite Program, we were given a design challenge to tackle throughout the 12 week program. The challenge was to design a water bottle to be sold in grocery store in the United States. We used this project as a guide to expose its students to the industrial design program. You would develop the idea from concept to market and everything in between. I decided to create a water bottle that stood out in an aisle by developing a unique form that captured customers attention. I was inspired by striking forms and silhouettes from major cities around the world. The goal was to be inspired by architecture and use that as a jumping off point. The idea later evolved and would later serve a dual purpose: provide consumers with refreshing water and once finished, could be used for decorations in someone's home.
The water bottle is a blow molded form with a matte plastic cap. I wanted a contrast between materials and play with the refractions of the water bottle to draw customers in. Glass was chosen due to its structural strength and recyclability. It was provided a clear contrast in form and material compared to plastic water bottle that were currently found in the grocery store aisle. The lofted and twisted shape creates an area in the middle that can be grabbed and the large square cap is designed in a way to make it easier for customers to twist on/off.
Offsite Program: 2019
When you go to the store, all the bottles look the same. There are no unique options that make them stand out visibly from one another. I want to explore different forms and materials to attract a consumer.
Quick iteration to figure out the form and proportions of the bottle. I wanted to take the inspiration from nature, perfume bottles, and architecture. These were the three main themes I wanted to further pursue.
Sketch rendering allows me to compare all three directions, going from mild to wild. It is also a way to visually showcase all 3 ideas before narrowing the focus.
Rapid CAD was used to create unique "lofty" forms. This helped finalize the second concept.
Using a simple journey map to explore the life cycle of the product. I envision this design being recycled and up-cycled as a center piece for any dinner table.
